Why Italian football has no money



Try The Athletic for FREE for 30 days:
📗 Tifo’s new book, «How to Watch Football» is now available internationally:

Clubs in Serie A are struggling to spend money. In January 2023 transfer window when the Premier League spent a combined total of 800m Euros, Serie A spent just 33m.

But why? What is holding Italian clubs back from competing with their European counterparts? What are the main revenue streams, and why aren’t they fruitful?

James Horncastle writes, Henry Cooke illustrates.

Follow Tifo Football:
Twitter:
Facebook:
Instagram:

Listen to the Tifo Football podcast:
The Athletic UK:
Apple Podcasts:
Spotify:

Watch more Tifo Football: Tactics Explained:
Finances & Laws:
Tifo Football Podcast:
Most Recent Videos:
1 Popular Videos:

About Tifo Football:
Tifo loves football. We create In-depth tactical, historical and geopolitical breakdowns of the beautiful game.

We know there’s an appetite for thoughtful, intelligent content. For stuff that makes the complicated simple.

We provide analysis on the Premier League, Champions League, La Liga, Serie A, Bundesliga, World Cup and more.

Our podcasts interview some of the game’s leading figures. And our editorial covers football with depth and insight.

Founded in 2017 and became a part of The Athletic in 2020. For business inquiries, reach out to tifo@theathletic.com.

Music sourced from epidemicsound.com
Additional footage sourced from freestockfootagearchive.com

#SerieA

camiseta bayern Página web oficial del Universidad Católica de Murcia CF. Noticias, fotografías, resultados y todo lo que necesitas saber del equipo universitario.

39 comentarios en «Why Italian football has no money»

  1. When clubs will stop being bought by Arabs who make the prices skyrocket, football will return to be much better.
    As for Italy… as a person who travelled for work all over the country, I would say that the problem, as you mentioned, is also in the mentality, which in Italy can be resumed with 2 sentences: "we always did this way" and "we'll see"

  2. My suggestion is please get some players from South East Asia as Malaysia, Thailand, or Indonesia. The league will garner additional 50 million new fans.
    Please use English, that is the reason why EPL is easier to be followed by outside fans.

  3. In retrospect, this video is especially interesting given that all three European competition finals this season featured Italian teams. And despite all three losing their respective finals, it should surely go some way to helping Italian football

  4. Really!!! You need to ask this question? ITALY HAS BEEN BROKE FOR DECADES, AND IS BEING HELD ABOVE the water mark by EU TAX PAYERS MONEY,WHY??? BECAUSE ITALY IS A ROMAN CATHOLIC COUNTRY,AND EVERYBODY LOVES THE ITALIANS!!! DESPITE THEM BEING A BUNCH OF LAZY PEOPLE.

  5. Everyone saying that Italian football is struggling because they don't have big names, but look at the results on the field. Italian teams are making good progress in Europe's competitions.

  6. The winter transfer market is not comparable, as most transfers are done during the inter-season, figures will 'normally' be low. In your analysis you failed to mention the transfer of Ronaldo for 100m euros to Juve in 2018, how come they were able to shell out that much. Btw, La Spezia will not be the only Ligurian club in Serie A as Genoa have just achieved promotion.

  7. I don't know if I'd like a Serie A with the same skyrocketing prices you have in England. I mean…it's great to attract big players…we had our share of that back in the 90s. But the amount of money around football has grown too much imho. Where do we stop?

  8. With its location, Italy has a natural advantage vs EPL to attract players from countries around the Mediterranean. And as other people mentioned, boost marketing in those countries along with an African marketing strategy. Then perhaps they can boost revenue and first get on more solid financial footing. Europe may have bigger financial problems in 5-10 years with MLS. If Messi goes to Miami and a few tech billionaires buy teams, there will be serious money imbalances.

  9. When you have for profit clubs in municipal stadium commercial potential is cut by significant amount. Then when you go years debating the loses revenue adds up to clubs being out of money. Vicious cycle that can’t be resolved till Italian football gets over their nostalgia.

  10. One of the biggest problems is italy's beaureaucracy, which makes it really hard to invest into creating new stadiums and infrastructures to make football more popular. It's not the best market to invest at all, whereas England really did the best out of all the leagues when it comes to money and marketing of the game.